Ben Bryk March 28, 2026
Let's cut right to it. The IRS just released migration data that should be on every serious buyer's radar — and if you're thinking about a luxury purchase in Florida, what it shows is remarkable.
In 2023, Florida gained $20.65 billion in annual adjusted gross income from people who moved there from other states. That's not a typo. $20.65 billion. More than any other state in the country. By a lot. The next closest was Texas at $5.5 billion — less than a third of Florida's number.
And while the national headlines focus on Miami and Palm Beach, the smart money — and we mean that literally — is increasingly finding its way to Vero Beach. Here's why, and here's what the numbers actually say.
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"In 2023, people who moved to Florida had the highest average income of movers to any U.S. state — $122,530. These aren't people looking for a bargain. They're high-net-worth families looking for value. Vero Beach is exactly that." — Source: Realtor.com / IRS Migration Data |
THE IRS DATA THAT CHANGES EVERYTHING
$20.65 Billion Flowing Into Florida — Here's the Full Picture
Realtor.com's analysis of the newly released IRS migration data tells a story that is impossible to ignore if you're in the luxury real estate market. The wealth is moving. And it is overwhelmingly moving to Florida.
The states that are losing wealth most dramatically — California (-$11.9B), New York (-$9.9B), Illinois (-$6.0B), Massachusetts (-$4.02B), and New Jersey (-$2.56B) — are almost exactly the states where our clients are coming from. This is not a coincidence. This is the most significant demographic and financial shift in American real estate since the baby boomers moved to the suburbs.
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STATE |
NET AGI GAINED/LOST |
DIRECTION |
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🏆 Florida |
+ $20.65 Billion |
#1 Wealth Magnet |
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Texas |
+ $5.5 Billion |
#2 Wealth Magnet |
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South Carolina |
+ $4.1 Billion |
#3 Wealth Magnet |
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North Carolina |
+ $3.9 Billion |
#4 Wealth Magnet |
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Tennessee |
+ $2.8 Billion |
#5 Wealth Magnet |
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STATES LOSING WEALTH |
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California |
− $11.9 Billion |
📤 Losing Wealth |
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New York |
− $9.9 Billion |
📤 Losing Wealth |
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Illinois |
− $6.0 Billion |
📤 Losing Wealth |
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Massachusetts |
− $4.02 Billion |
📤 Losing Wealth |
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New Jersey |
− $2.56 Billion |
📤 Losing Wealth |
Source: Realtor.com analysis of IRS migration data, 2023. Published March 27, 2026.
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🏆 FLORIDA: THE #1 WEALTH DESTINATION IN AMERICA $20.65 Billion Net Annual Adjusted Gross Income Gained From Domestic Migration — 2023 The average income of movers TO Florida: $122,530 — the highest of any state in the nation (Realtor.com/IRS, 2023) |
WHY VERO BEACH — NOT MIAMI, NOT PALM BEACH
62.7% Cash. No Frenzy. Just the Smartest Money in Florida.
Here's the thing about big Florida migration numbers — they pull buyers toward the loudest markets. Miami. Palm Beach. Naples. And those buyers show up, open their wallets, and discover that the numbers don't work the way they expected.
The sophisticated buyer — the one who's done the math, who's moved equity from a Connecticut or New York home, who has a CPA and an estate attorney and isn't making an emotional decision — that buyer ends up in Vero Beach.
Here's the number that says it all: 62.7% of Vero Beach luxury transactions are all-cash purchases. Think about what that tells you. More than six out of ten buyers here don't need a mortgage. These are not first-time homebuyers stretching their budget. These are high-net-worth individuals making deliberate, well-researched decisions — and they keep choosing Vero Beach.
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VERO BEACH MARKET STAT |
THE NUMBER |
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Cash Sales Percentage |
62.7% — All Cash |
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Avg. Income of Movers to FL |
$122,530 (Highest in U.S.) |
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FL Net Wealth Gain 2023 |
$20.65 Billion |
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Vero Beach Price / Sq. Ft. |
$350 – $900 |
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vs. Palm Beach Price / Sq. Ft. |
$1,800 – $4,500 🔴 |
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✦ Vero Beach Value Advantage |
40–70% Less Than Palm Beach 🟢 |
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62.7% of Vero Beach luxury transactions are all-cash purchases The highest cash sales percentage of any major luxury market in Florida. This is what a market for serious buyers looks like. |
BOUTIQUE EXPERTISE. GLOBAL REACH. ZERO COMPROMISES.
Why Vero Premier Properties Is Different From Every Other Luxury Firm in Florida
We're going to be direct about this, because it matters when you're making a multi-million dollar decision.
We are a boutique luxury real estate firm with a hyper-local focus on Vero Beach and the Treasure Coast. That means we know every community, every price, every seller relationship, and every piece of inventory in this market — often before it lists publicly. We've been here for 35 years. You cannot replicate that knowledge by parachuting in from a Miami or Palm Beach office.
But we're not isolated. Through Coldwell Banker Global Luxury, we have national and international reach that connects your Vero Beach listing — or your search — to qualified buyers and sellers across the country and around the world. It's the best of both: a team that knows every inch of this market, backed by a global network that no independent boutique can match.
And here's what makes us genuinely different from everyone else on the Treasure Coast: we are the only Vero Beach luxury real estate team with a mobile app on the Apple App Store. We built it because our clients — who are running companies, managing portfolios, and living full lives — needed access to Vero Beach's best properties on demand, not through a fax machine or a phone call during office hours. We don't have fax machines. We have technology, data, and a white-glove service standard that matches the expectations of the clients we serve.
✦ Hyper-Local Expertise
35+ years of Vero Beach and Treasure Coast market knowledge. We know the inventory before it lists, the communities inside out, and the relationships that get deals done. You cannot buy this with a national franchise presence.
✦ Coldwell Banker Global Luxury Network
Your property — or your search — connects to qualified buyers and sellers across the United States and internationally. Boutique focus with global distribution.
✦ Mobile App on the Apple App Store
The only Treasure Coast luxury real estate team with a proprietary app on the Apple App Store under Vero Premier Properties. Browse our inventory, connect with our team, and track your transaction from anywhere in the world.
✦ No Fax Machines. Ever.
We are fully digital, fully mobile, and fully responsive. Electronic signatures, virtual tours, real-time market data, and a team that moves as fast as our clients do.
✦ Bespoke Marketing for Each Property
Every property we represent receives a custom marketing campaign — professional photography, drone video, targeted digital advertising, national syndication through Coldwell Banker Global Luxury, and strategic placement to reach qualified buyers across our network.
✦ Apple News Recognized
Voted Top 10 Most Trusted Realtors in Florida by Apple News in 2025. That recognition reflects 35+ years of deals done right, clients served honestly, and a reputation that precedes every introduction.
WHITE GLOVE SERVICE FOR HIGH-NET-WORTH FAMILIES
The Financial Concierge Desk — Because This Move Is More Than Real Estate
Here's something most real estate agents don't tell you: buying or selling a luxury home is the smallest piece of what a major relocation actually involves. Establishing Florida domicile. Reviewing your estate plan. Timing two closings in two states. Setting up the right legal structure to capture every dollar of your Florida tax savings from day one.
We built our Financial Concierge Desk specifically for the clients we serve — high-net-worth families making consequential financial decisions. One call to Ben or Vance, and the entire network mobilizes on both ends of your transaction simultaneously.
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THE VERO PREMIER FINANCIAL CONCIERGE DESK
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You make one call. We handle everything else. That's what white-glove service actually means.
THE FLORIDA TAX TRIFECTA — YOUR HIDDEN COMPETITIVE ADVANTAGE
The IRS Data Shows People Are Moving for Money. Here's Exactly How Much.
The IRS migration data tells us people are moving to Florida for financial reasons. We can tell you specifically what those reasons are worth in dollars — because we walk clients through this math every single week.
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THE FLORIDA TAX TRIFECTA — ANNUAL VALUE 🏛️ Zero State Income Tax: Connecticut/NY/NJ charge up to 10.9%. On $600K income = up to $65,400/year saved. 🏡 No Estate Tax: Florida has zero. CT/NY/NJ tax estates above $1–2M at rates up to 16%. A $4M estate: potentially $400K+ saved. 💼 Homestead Exemption + SALT Relief: Florida caps your property tax increase at 3%/year. CT/NY property taxes are largely undeductible under the $10K SALT cap. TOTAL ANNUAL SAVINGS FOR A $600K–$1M HOUSEHOLD $60,000 – $100,000+ Every year. Permanently. Source: Florida Dept. of Revenue; CT DRS; NY DTS 2024. Consult your CPA for your specific figures. |
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35+ YEARS EXPERIENCE |
2,000+ TRANSACTIONS CLOSED |
$1B+ IN SALES VOLUME |
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Buying a home is a very emotional experience, especially for those who have not done it very often. My experience in sales can help guide buyers with an analytical approach.
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