The American Dream in 2026: Homeownership Insights from Coldwell Banker's Report, and what that means for Vero Beach Real Estate

As we kick off 2026, the concept of the American Dream feels more relevant than ever—especially when it comes to owning a home. Coldwell Banker's recent State of the American Dream Report paints a vivid picture of how homeownership remains a cornerstone of aspiration for many Americans, even amid economic hurdles. Drawing from a survey of over 3,000 U.S. adults, the report highlights both the enduring appeal of buying a house and the real challenges people face in making it happen. But let's add a local flavor: right here in Vero Beach, Florida, where the real estate market is showing signs that could make that dream a bit more reachable for aspiring buyers.

According to the report, a whopping 56% of Americans view owning a home as the personal embodiment of the American Dream—outranking things like getting married or having kids (42%), retiring by age 67 (39%), or even building a successful career (39%). It's not just nostalgia; 85% believe homeownership is still part of the broader American Dream for most people. And the desire is strong: 83% of non-homeowners say they want to buy someday, with that number jumping to 97% for Gen Z and 93% for Millennials.

But it's not all smooth sailing. Affordability issues are forcing tough choices. A striking 71% of aspiring homeowners are delaying major life decisions until they can buy—things like tying the knot (18%), starting a family (18%), switching careers (17%), or even adopting a pet (17%). Gen Z feels this pinch hardest, with 84% postponing at least one big move, and over half of first-time buyers expecting to wait until age 40 or older. Financially, folks see real estate as a smart play: 65% think it's better long-term than renting, and 48% prefer it over stocks for building wealth.

The good news? Aspiring buyers aren't giving up—they're getting creative. A massive 84% are willing to compromise, from picking up side gigs (42%) to settling for a fixer-upper (35%) or relocating to cheaper areas (35%). Co-buying is on the rise too: 36% have considered teaming up with family, and 33% with friends or colleagues. Many are eyeing income-generating properties like duplexes or homes with accessory dwelling units (ADUs) to offset costs. It's a shift from "someday" to "soon," with 63% planning to buy in the next five years by focusing on personal finances, local market data, and strategic trade-offs.

Now, let's zoom in on Vero Beach, a gem on Florida's Treasure Coast that's drawing attention for its laid-back vibe, stunning beaches, and increasingly buyer-friendly real estate scene. If the national report underscores the hurdles to homeownership, Vero Beach offers a refreshing counterpoint—a market where trends are tilting toward opportunity, making the American Dream feel more attainable.

In 2025, Vero Beach's market, particularly on the barrier island (zip code 32963), shifted firmly into buyer territory. Single-family homes saw high inventory levels, with only about 8% of listings selling each month, leading to an average of 106 days on the market. Median sales prices hovered around $1.3 million, but properties often closed at 94% of asking price, giving buyers room to negotiate. The condo market mirrored this, with sales at 95% of list and plenty of options available. Overall, average home values dipped about 6.3% year-over-year to around $358,000 citywide, signaling stabilization rather than a boom or bust.

This buyer's market aligns perfectly with the report's themes of adaptation and opportunity. For instance, with increased inventory and slower sales, aspiring owners—especially those willing to make concessions like buying in emerging neighborhoods or opting for homes with rental potential—can find deals that fit their budgets. Vero Beach is also attracting migrants from pricier South Florida spots, boosting demand for affordable luxury without the Miami-level premiums. If you're a Gen Z or Millennial delaying life milestones, imagine kickstarting your journey here: co-buying a beachside duplex to generate income while building equity, all in a community known for its arts scene, outdoor activities, and low-key luxury.

Local experts at Coldwell Banker Paradise, a staple in Vero Beach since 1953, echo this optimism. With over 800 listings available through their network, they're seeing buyers leverage tools like pre-approvals and market data to turn aspirations into reality—just as the report suggests. And with forecasts pointing to continued buyer leverage into 2026, now might be the time to explore options before any shifts in interest rates or inventory.

The Coldwell Banker report reminds us that while challenges like affordability persist, the American Dream of homeownership is evolving—not fading. In Vero Beach, that evolution looks promising: a market ripe for strategic buyers, blending national trends with local perks like year-round sunshine and a growing influx of like-minded dreamers.

If you're inspired to take the plunge, connect with a local Coldwell Banker agent to dive into hyperlocal insights and personalized strategies. Whether it's your first home or an investment property, Vero Beach could be the spot where "someday" becomes today. What's your take on the American Dream—still alive and kicking.